For our music video we have decided to shoot it in the college studio and make it look like we are creating the song as we go along. The inspiration for this idea is the Beats commercial featuring Dr. Dre and Kendrick Lamar where they are trying to make a track and are struggling to get it right. It was this idea of breaking the rhythm of the song to show a trial and error process that drew us in.
This subverts the norm of hip hop videos because very rarely do you see the creation behind songs, you just get the final product and you don't get to see how the process might have gone down. It leads people to believe that songs are created out of thin air without problem, when in reality there is usually a countless amount of hours that goes in to the creating process.
The track that we have chose to use is Lewis' own track called 'Humble Beginning' which he created with another student last year as part of his media course. We thought that this would be a great opportunity because it would seem a lot more natural for him to be performing the song if it is actually him. Also, this avoids any copyright issues that we might encounter with songs from high profile artists, and furthermore if Lewis wanted to promote the song when he is able to focus on music then he has a video to go along with it.
With the idea of 'being humble', we could could two ways with it. As is shown in Kendrick's 'Humble', he subverted the idea of being humble, showing things like him posing as Jesus at the last supper. The other option is to conform to the idealism of 'being humble', which is the route that we want to take
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