Tuesday 13 June 2017

Kaytranada ft. Anderson .Paak - GLOWED UP



 Illustrating - 'Lately I've been glowed up' 2:36 - When he says this line the editing was cut to the music with the bass kicks being edited to the lamps being turned on.
Amplifying - Rapping along - Anderson Paak 1:15.
Contradicting - the video doesn't really make sense to the lyrics or visuals.
Cutting visuals - all throughout.

Genre conventions - The video is shot in a house party scenario. This is a classic genre convention for the hip-hop genre. A lot of the conventions in this video are classically associated with the hip-hop genre but in a rebooted/ reimagined modern way in this video for example drugs, girls dancing.
In terms of conceptuality the video could be seen through the editing e.g. the song being called glowed relates to the use of lighting and filters and editing or through the idea that being glowed up ( growing up to be successful/more beautiful/) etc.

In terms of the star image there are multiple uses of mid shots and close ups to show the main artist's throughout the video. e.g. 0:57 Kaytranada and 1:15 Anderson Paak in the TV.

Voyeurism is prevalent in the video as well for example in certain shots the camera is used purposely to show off the female body for example. shallow depths of field in certain shots to put more of the focus on them.

Technical aspects. - Close ups, mid shots, long takes , choppy editing , visual filters for colours on certain shots , artificial lighting , miss en scene (plants-jungles etc.) Editing -overlapping shots 2:54 -

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