The first day was spent getting the majority of the coverage for Lewis' verses in the song. Neither of us had shot a music video before so at first we were unsure on how to shoot so that the lyrics synced up to the footage. The way we ended up doing this was to have the song playing on a laptop in the room, which gave Lewis something to perform along to. This also acted as our way of syncing, as we imported the footage to Premiere and used the audio from the footage to align all of the clips. Our first step of editing was to simply get all of the footage in to the timeline which then allowed us to spot any areas that we didn't have coverage for. Then on the second day we got B roll footage in the studio of things like us using the instruments and Lewis writing lyrics to give the feeling that the video is showing us creating the song. We also shot footage from my car at night, driving around with the streetlights on. The gave us more footage to break the monotony of the studio footage and gave the video more variation.
In terms of things we did well, I think that we did a good job planning the video in a short amount of time. We left the planning till last minute but coming up with the idea to shoot the video in the music studio allowed us to have a confined simple idea that wouldn't mean going out of college to locations and shooting. This is why we managed to shoot the video just over two days. I also think that we utilised the studio space in an effective way, as we shot footage of most things in there and got a wide variance of shots. I also think that we managed to have a good mixture of subverting and conforming to the conventions of hip hop music videos. One of the conventions that we decided to conform to was the handheld camera movement during the performance, which is something we saw often in lower budget videos. We focused on moving around with the camera, never keeping it completely static. This also meant that because we were shooting on a low aperture lens, the shot would go out of focus until we adjusted it which I think added a nice touch to the shots.
In terms of things that we could improve on, we had clips of me singing at the start which I don't think matched the energy of the rest of the performance. This was a last minute decision to add another element to the video, but I think that if we had an actual performer they would have been able to look more natural and fit in more. We also wanted to make the footage look last crisp and digital, but I was unable to find the right effects to make this possible. I did blur it the slightest amount to make it less sharp but it didn't achieve the full effect that we were going for. This could have been aided by looking in to the effects more and familiarising myself more with Premiere Pro.
Despite this, we are both very happy with the outcome of the video and with the feedback that we've had from friends and our teachers. Here is some feedback from Twitter:
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